Develop main content themes for your company’s LinkedIn posts. Then create content in a variety of formats, video, survey, posts, interveiws, etc. to meet the needs of your audience. Try adopting the 30-60-10 rule as well.
Planning ahead for the right day and type of content to post on LinkedIn will make a difference in your engagement levels, says the LinkedIn Lesson series.
Lessons on LinkedIn. Hashtags aren’t just for Twitter–use them on LinkedIn to help attract other users to your topics and to help you keep track of the subjects your company cares about.
A Series Preview Clients ask us questions about LinkedIn all the time. Questions like ‘How do we get more engagement? What’s the right posting schedule? How do we improve our company page?’ So, we decided to create a series of LinkedIn lessons. Our hope is that these will guide you toward better a better LinkedIn… [Read More]
Takeaways from Social Media Marketing World 2019 We sat down with our friend, Meghan Martin, who is a co-founder of Green Loop Marketing, and talked about the key takeaways from this year’s Social Media Marketing World conference. Colleen: What were the big differences between last year and this year’s Social Media Marketing World (SMMW) conference?… [Read More]
It’s time for crystal ball gazing and highlighting what the predictions are in the world of PR, content and social media. Here are a few of our forecasts: The need for PR metrics and ROI increases more than before. If you aren’t measuring your performance on a weekly or monthly basis, now is the time… [Read More]
Most of the time, we tech PR pros and marcom execs are in the loop about product announcement plans so we have plenty of time to support the companies we represent. But, face it, there will be occasions when our clients and bosses ask us to stage a successful product launch in a month, or… [Read More]
PR Problem Solvers Q&A Blog Series Question: I’m hearing more and more about brand journalism and wonder if my company should start a brand journalism initiative. Can you give me an overview of brand journalism? What is it? How is different than PR and content marketing? Signed, Looking into brand journalism Answer: Dear… [Read More]
PR Problem Solvers Q&A Blog Series Question: I’m in charge of our company’s new product announcement. I’ve got my press release written but now I need to reach out to editors to line up interviews. I’ve heard that many editors never even open up emails. How do I write a successful email pitch? Signed, Email Pitch … [Read More]
It’s no secret that the media landscape has changed and reporters no longer can cover companies in their beat the same way they did 5 years ago, 10 years ago, etc. Most reporters are struggling to keep their heads above water, with many more demands placed on their time. This landscape continues to change the… [Read More]