Develop main content themes for your company’s LinkedIn posts. Then create content in a variety of formats, video, survey, posts, interveiws, etc. to meet the needs of your audience. Try adopting the 30-60-10 rule as well.
Lessons on LinkedIn. Hashtags aren’t just for Twitter–use them on LinkedIn to help attract other users to your topics and to help you keep track of the subjects your company cares about.
It’s time for crystal ball gazing and highlighting what the predictions are in the world of PR, content and social media. Here are a few of our forecasts: The need for PR metrics and ROI increases more than before. If you aren’t measuring your performance on a weekly or monthly basis, now is the time… [Read More]
Most of the time, we tech PR pros and marcom execs are in the loop about product announcement plans so we have plenty of time to support the companies we represent. But, face it, there will be occasions when our clients and bosses ask us to stage a successful product launch in a month, or… [Read More]
PR Problem Solvers Q&A Blog Series Question: I’m hearing more and more about brand journalism and wonder if my company should start a brand journalism initiative. Can you give me an overview of brand journalism? What is it? How is different than PR and content marketing? Signed, Looking into brand journalism Answer: Dear… [Read More]
PR Problem Solvers Q&A Blog Series Question: I’m in charge of our company’s new product announcement. I’ve got my press release written but now I need to reach out to editors to line up interviews. I’ve heard that many editors never even open up emails. How do I write a successful email pitch? Signed, Email Pitch … [Read More]
It’s no secret that the media landscape has changed and reporters no longer can cover companies in their beat the same way they did 5 years ago, 10 years ago, etc. Most reporters are struggling to keep their heads above water, with many more demands placed on their time. This landscape continues to change the… [Read More]
PR Problem Solvers Q&A Blog Series Question: What are the key things that a reporter is looking for before he or she decides to do a story? I want to explain those requirements to my marketing department. Signed, What reporters want Answer: Dear What reporters want: First of all, make sure that your story… [Read More]
PR Problem Solvers Q&A Blog Series Question: How can I increase my personal brand? I’m in the job market and I’m wondering what I can do to increase my own brand. Signed, Branding Myself Answer: Dear Branding Myself: Turn your PR skills to your best client–you! Write and publish content for yourself. There are… [Read More]
PR Problem Solvers Q&A Blog Series Question: What is the best PR tip you like to recommend? Signed, PR Tip Answer: Dear PR Tip: For every piece of content you create or press release you write, find a way to repurpose that into 3 other pieces that can be published. Turn that press release… [Read More]