How do marketers start to navigate this new, more fluid world during the pandemic? It’s time to realize that we are all actually in the B2P—business-to-people—business. It’s not just B2C or B2B, its now a B2P world.
Is Your Content Appropriate for Today’s World? We are all facing a new reality because of the pandemic and the need to work at home, as well as all the protests around Black Lives Matter, diversity, inclusion, and equality. What companies aren’t affected by these changes? Everyone is affected. Even your company narrative is affected…. [Read More]
Here’s a look at our predictions for 2020 based on our clients and what we see happening in the industry.
A LinkedIn company page needs to be a place where people will find useful information that solves their business problems, answers their business questions, and invites engagement. Is your LinkedIn company page working for you?
We can learn much about LinkedIn best practices from the founder of LinkedIn himself, Reid Hoffman. Here are some tips based on how Reid uses LinkedIn that we all can use.
Overview on using Linked as a platform for sponsored content as a PR tool. Part of a series on using LinkedIn.