It was a great experience to meet with a core group of deeptech Korean startups visiting Plug and Play Tech Center and speak with them on marketing and branding in the US. Most of the companies are entering the US market and want to understand how to gain traction.
The companies included 42Maru Inc., AIEEV, AnalogAI, AlpacaX, CUBIG Corp., Designovel, MD STAAGE, OptAI Inc., SHMD.LTD, and Stellarvision Inc.
My key insights for global deeptech startups scaling into the US market:
- Position your company as an industry authority by curating a dedicated newsroom and publishing original thought leadership and ensure your expertise is discoverable by both media and AI-driven search.
- Empower your executive team to become visible thought leaders. Authentic, personal storytelling on LinkedIn now drives brand trust and market engagement far beyond traditional company posts.
- Amplify your impact by orchestrating multi-channel content strategies: transform case studies, customer wins, and technical breakthroughs into narratives that resonate across LinkedIn, industry media, and analyst briefings.
- ️ Pursue high-credibility platforms, such as contributed articles, analyst briefings, and podcast guest spots, to accelerate credibility and reach decision-makers in your target verticals.
- Leverage every US touchpoint: proactively tag, engage, and nurture relationships with new partners, advisors, and event organizers to build a sustainable network effect.
- Embrace the power of narrative: connect your company’s mission to real-world impact, weaving in founder stories and market insights to differentiate in a crowded landscape.
Thank you again to Plug and Play for convening such a dynamic group and to all the founders for sharing your vision and ambition!