Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and marketing and communications toolkit.
Top of Mind: Must-Reads for the Week of Jan 2, 2024
- Hitchhiker’s guide to technology: 42 shifts that matter to enterprise tech leaders, McKinsey Digital
- The State of AI in PR in 2024, Muckrack
- Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric, Content Marketing Institute
- PR in 2024: 4 ways technology will change the PR landscape in the year ahead, Agility PR
- The top 10 most-read blog posts on Sword and the Script in 2023, Sword and the Script