Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and marketing and communications toolkit.
Top of Mind: Must-Reads for the Week of Nov. 20, 2023
- 7 best practices for working with government contracting reporters- PR Daily
- These approaches are applicable to working with members of any trade or business-media outlet. Pay close attention to Number 4: Does your company’s newsroom need a reboot?
- 5 mistakes in data-driven pitches – PR Daily
- Great, your company has collected some stats. But does the data tell a compelling story that will interest the media and have meaning to your customers?
- Made by Humans: the New Gold Standard for Marketing and PR Output? – PR News
- The temptation to prioritize quantity over quality is arguably the most significant risk associated with generative AI adoption in marketing and PR, both in-house and within agencies.
- 4 Steps to Take to Ensure the Accuracy of Your AI Content | PRSA
- When you’re reviewing results produced by a generative AI platform, trust your gut for any uncertainty or uneasiness you feel, and check the work: Inaccurate data and embarrassing mistakes erode trust and damage reputations.
- 3 ways small-business owners can use ChatGPT to brainstorm ideas, plan campaigns, and create a cheap marketing strategy – Business Insider
- ‘Sometimes it comes up with some crazy ideas, but that’s good because it opens up your mind,’ according to a travel tech entrepreneur.