Top of Mind: Media pitch strategies & pitfalls; Pros & cons when using AI tools

by Colleen Martell | Nov 20, 2023 | Marketing, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...

Top of Mind: Practical PR and Marketing Tips for Every Company

by Colleen Martell | Nov 17, 2023 | Content marketing, Marketing, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...

Top of Mind: Gift Guide Wins; Coverage Woes; Influencer Power; Privacy Shift

by Colleen Martell | Aug 21, 2023 | Content marketing, Marketing, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...

How Communicators Can Use Generative AI 

by Colleen Martell | Aug 17, 2023 | Marketing, Public Relations

Generative AI, as epitomized by tools like ChatGPT, is blazing trails in the world of communication. Given its meteoric adoption rate and wide-ranging applicability, it’s time for marketers, content creators, and PR professionals to get on board. Here’s your...

Top of Mind: Twitter, Facebook, Google: See the Companies That Rebranded Themselves

by Colleen Martell | Aug 9, 2023 | Branding, Marketing, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...

Top of Mind: Effective Strategies: IPO Storytelling, Infographic Designs, AI Tools and Direct Messages

by Colleen Martell | Aug 3, 2023 | Marketing, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...