by Colleen Martell | Feb 7, 2025 | Communications, Content marketing, Executive Communications, Marketing, Message Shaping
When you meet Gino Gemignani, you immediately sense how his creative upbringing has shaped his unique approach to corporate communications. With a 15+ year career spanning product marketing, executive comms, internal comms, and employee storytelling, Gino brings a...
by Colleen Martell | Nov 14, 2024 | Marketing, Message Shaping
Message shaping is the strategic process of molding and refining marketing communications to effectively achieve business goals. Just as a sculptor carefully shapes clay into an impactful form, message shaping involves thoughtfully crafting narratives to resonate with...
by Colleen Martell | Nov 20, 2023 | Marketing, Public Relations
Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
by Colleen Martell | Nov 17, 2023 | Content marketing, Marketing, Public Relations
Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
by Colleen Martell | Aug 21, 2023 | Content marketing, Marketing, Public Relations
Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
by Colleen Martell | Aug 17, 2023 | Marketing, Public Relations
Generative AI, as epitomized by tools like ChatGPT, is blazing trails in the world of communication. Given its meteoric adoption rate and wide-ranging applicability, it’s time for marketers, content creators, and PR professionals to get on board. Here’s your...
