by Colleen Martell | Aug 12, 2025 | AI, Branding, Communications, GEO, Marketing, Public Relations
Are you wondering “What is AI saying about my brand—and is it accurate?” I dove into this question with Michael Brito, Global Head of Analytics at Zeno Group when he spoke to our Connexting group on GEO and AI search. The big takeaways? AI search engines...
by Colleen Martell | Aug 6, 2025 | Communications, Marketing, Public Relations
I recently had the pleasure of advising a core group of Korean startups on all things marketing and communications as part of the Plug and Play GOAL (Global Overseas Acceleration & Learning) program. What a smart and engaged group of company founders and...
by Colleen Martell | Jul 24, 2025 | AI, Communications, GEO, Public Relations
We’re not waiting for the future of search. It’s already here — and it doesn’t look like the search engines we grew up with. PR has always shaped how people understand a brand. Now we also shape how LLMs understand it. That doesn’t mean we need to become engineers....
by Colleen Martell | May 30, 2025 | Branding, Communications, Marketing, Public Relations, Sales strategies
I had the pleasure of meeting with a fantastic group of international startups at Plug and Play Tech Center’s Global Overseas Acceleration & Learning program. Patricia Watkins and I presented a sales and marketing workshop. Our focus was on guiding these...
by Colleen Martell | Mar 31, 2025 | Broadcast Journalism, Communications, Executive Communications, Public Relations
When you meet Jen Deitsch, you immediately appreciate how her early days reporting news for television has shaped her unique approach to corporate communications. With experience spanning B2B tech communications, PR agencies, broadcast journalism and executive...
