by Colleen Martell | Feb 7, 2025 | Communications, Content marketing, Executive Communications, Marketing, Message Shaping
When you meet Gino Gemignani, you immediately sense how his creative upbringing has shaped his unique approach to corporate communications. With a 15+ year career spanning product marketing, executive comms, internal comms, and employee storytelling, Gino brings a...
by Colleen Martell | Dec 5, 2024 | Executive Communications, Message Shaping, Public Relations
A Conversation with Terry Gault on the Art of Executive Communication When you meet Terry Gault, founder of Storytelling Guru, you immediately sense how his theatrical background has shaped his unique approach to executive communications. With decades of experience...
by Colleen Martell | Nov 14, 2024 | Marketing, Message Shaping
Message shaping is the strategic process of molding and refining marketing communications to effectively achieve business goals. Just as a sculptor carefully shapes clay into an impactful form, message shaping involves thoughtfully crafting narratives to resonate with...
by Colleen Martell | Apr 6, 2018 | Public Relations, Social Media
Social Media Tips and Tricks from Down Under As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with...
