MartellPR SMMW Michelle Henson

Social Marketing is All About Quality and Engagement 

Social Media Tips and Tricks from Down Under As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Michelle Henson, owner of Operite, a marketing consultancy in Australia, about what… [Read More]

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MartellPR Top of Mind

Top of Mind: Impactful Webinars, Content Audits, and the Secret Sauce

Top of Mind Must Reads for the Week of April 2, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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MartellPR SMMW

Striving for Engagement Over Followers

Green Loop Marketing’s Meghan Martin Forms Communities Through Social As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Meghan Martin, from Green Loop Marketing, who spoke with us about being… [Read More]

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Top of Mind: Public Failure, Captivating Stories, and What Not To Do on Twitter

Top of Mind Must Reads for the Week of March 19, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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MartellPR SMMW

Using Social Media to Promote Brands in Outdoor Markets

Verde’s Laura Friedland Creates Authentic Connections via Social Media As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laura Friedland, Account Manager for Verde Brand Communications in Boulder, Colorado, and… [Read More]

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Top of Mind: Persuasion, SEO Optimization, and Inbound Marketing

Top of Mind Must Reads for the Week of March 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Soft Skills, Earned Media, and AI Tools

Top of Mind Must Reads for the Week of March 5, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Internet Marketing Lead Generation Ecosystem

Our friend Brad Shorr at Straight North is our featured guest this week to tell you more about how to create lead generation campaigns that make an impact. Use their handy infographic as reference! Businesses often say their goal is to “build a better mouse trap,” which conjures up all sorts of images. It means… [Read More]

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Top of Mind: Graphics on the Go, Microinfluencers, and Your Best Work

Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.

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Top of Mind: Pitching, Measurement, and New Social Tools

Top of Mind Must Reads for the Week of January 22, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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