by Colleen Martell | Mar 31, 2025 | Broadcast Journalism, Communications, Executive Communications, Public Relations
When you meet Jen Deitsch, you immediately appreciate how her early days reporting news for television has shaped her unique approach to corporate communications. With experience spanning B2B tech communications, PR agencies, broadcast journalism and executive...
by Colleen Martell | Feb 7, 2025 | Communications, Content marketing, Executive Communications, Marketing, Message Shaping
When you meet Gino Gemignani, you immediately sense how his creative upbringing has shaped his unique approach to corporate communications. With a 15+ year career spanning product marketing, executive comms, internal comms, and employee storytelling, Gino brings a...
by Colleen Martell | Dec 5, 2024 | Executive Communications, Message Shaping, Public Relations
A Conversation with Terry Gault on the Art of Executive Communication When you meet Terry Gault, founder of Storytelling Guru, you immediately sense how his theatrical background has shaped his unique approach to executive communications. With decades of experience...
by Colleen Martell | Nov 14, 2024 | Marketing, Message Shaping
Message shaping is the strategic process of molding and refining marketing communications to effectively achieve business goals. Just as a sculptor carefully shapes clay into an impactful form, message shaping involves thoughtfully crafting narratives to resonate with...
