Content marketing // Public Relations // Social Media
Dec 11, 2017

Top of Mind: Comprehensive Readiness for Great PR in 2018

Top of Mind Must Reads for the Week of December 11, 2017

Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.

The Best PR & Content Marketing Conferences to Attend in 2018 — AirPR

Get your calendar ready for the new year and don’t miss out on these great events for PR and content marketing. Maybe we’ll see you there!

B2B Marketers Find Content Downloads Drive Conversions — eMarketer

Providing content for people to download has led to an increase in conversions and sales. Do you have a research report that you could make accessible to customers?

Twitter Marketing Tips: The Complete List — Social Quant

This is a great checklist of how to do Twitter effectively. It was written before the character limit expansion, but they have great data and sources to back it up.

15 superb blogs and websites for PR pros to follow — Ragan

Show off all your insider PR knowledge by staying in the loop with these top rated websites. And while you’re at it, sign up for our newsletter! 

Our Ultimate List of the Best PR Tools for 2017 — Marx Communications

Whether you need help with SEO, creating content, tracking trends, or across the board analytics, there’s something for everyone on this handy list of PR tools.


We’ll be back with more PR and content marketing updates on January 1st, so enjoy your holidays, and cheers to an amazing new year!