Martell Communications – Reaching the right audience at the right time with the right message
Martell is a Silicon Valley PR agency for tech companies. We provide PR counsel to clients when they have a company launch, a major new product announcement or a fundamental change in their business. Discover how the PR story builders at Martell Communications can gain more awareness for your technology startup or high-tech enterprise.
TELL ME MORE. WHAT ELSE CAN MARTELL COMMUNICATIONS DO?
We provide clients with PR consulting, social media marketing, content marketing/content PR and marketing communications.
- Build your PR story
- Create a content PR stragegy
- Write your press releases, fact sheets, backgrounders, and white papers
- Foster ongoing conversations with journalists and analysts
- Place your spokespersons on industry panels and in keynote slots at conferences
- Find publications that want to publish your CEO’s commentary, your engineers’ technical papers and your marketers’ success stories
- Get your products reviewed by all the key people and included in all the right stories
- Organize your press tours and arrange interviews at trade shows
- Run your online press room and be on the front lines when an editor calls
- Ensure that your company is in the running for industry technology awards
- Tweet, post and blog about your key issues to your social media communities
- Plan your social media calendar
Content Marketing/Content PR
- Write eBooks, case studies and Best Practice Guides for your content marketing programs
- Publish your company newsletters, brochures, trade show booth and other collateral
- Write and place your contributed content, such as articles and guest opinion blog posts, with publications
- Create your website content and mobilize the creative and IT professionals you need to get — and keep — it running
WHAT DO YOU GET WHEN YOU WORK WITH US?
- Expert PR counsel, strategy, planning, and execution
- PR story building and storytelling
- Content PR programs
- Messages that hit the mark; writing that sparkles
- The ears of influential analysts, pundits, bloggers, and journalists
- Coverage in media that matters to you, your customers and your investors, from traditional print and broadcast to blogs and tweets
- Did we mention results? Ink, air, tweets, likes, posts, word of mouth — whatever supports your business goals and objectives
WHAT MAKES US SO SMART?
- Familiarity with high tech and emerging technologies such as Internet of Things (IoT), blockchain, DevOps, artificial intelligence, consumer electronics, semiconductors, cloud computing, networking and software and more
- Informed perspective from decades of industry experience
- True interest and excitement about your technology innovations
HOW ARE WE DIFFERENT FROM OTHER PR AGENCIES?
- We concentrate on only a few clients at any one time, so you always have the full attention of senior-level professionals. You’ll never be relegated to a junior staffer
- We’re bi-coastal, and officially “open for business” three hours earlier and three hours later than a traditional firm, five days a week
- You don’t pay for overhead, because we don’t have overhead
- Unlike firms that charge a retainer regardless of how few hours they put in, you pay only for the hours we actually work on your behalf
WHAT IS THE MARTELL METHOD FOR GETTING BEST RESULTS?
We get you ready. Then we put you in front of the most influential journalists and analysts so you can tell your story. Everything else follows from there. We call it our “tiered” approach.