Public Relations // Social Media
Jul 31, 2017

Top of Mind Must Reads for Week of July 31, 2017

Here are the articles that we are reading and reacting to this week in the world of PR, social media and content marketing. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
Advertising Week
Amazon’s Alexa may lead us from the realm of call and response to more of a call and converse world.
Bulldog Reporter 
At the heart of persuasion lies storytelling.
Social channels provide a great forum to find and pitch targets, and an effective way to secure coverage for your products.
PR News
Big companies beware:  multiple groups targeting the same Google AdWords keywords, leads to poor user experience.
How to effectively target the followers and find new ones on all the major platforms. (Long read.)