Expert PR advice is all about preparation and knowledge.
Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge.
- 5 Tips for Writing a PR Pitch a Journalist Will Actually Read – Entrepreneur If you want a response, do the up-front work before you contact the reporter.
- Seven Professional Development Lessons from Major PR Fails – Spin Sucks You can learn from failures, if you know what to look for.
- How to Use Social Media as a PR Tool – Entrepreneur This video shows you how to boost event awareness with hashtags and location data.
- PR’s Role in the Company: Chief Storyteller – Forbes Having a coherent narrative is essential to a brand’s success.