Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.
PODCASTS
One of the best podcasts we listened to this week was the Business of Story podcast with Park Howell who interviewed Christopher Lochhead, the host of the Legends & Losers podcast and author of the irreverent marketing book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Lochhead explained in the podcast how to create brand dominance through the right market category.
ARTICLES
- How Social Media is Shaping the Future of Public Relations – Maximize Social Business
- Trends in Communications Industry Show Companies Slow to Adopt New Technologies – Public Relations Society of America
- Will Content Marketing Really Speak To Technical Buyers? – Manufacturing Business Technology
- The Easy Button For B2B Marketing Is Dead — It’s Time To Think Influencer Marketing – Forbes
- My Top 3 Free SEO Tips for Beginners – Orbit Media
