Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.
B2B marketing follows customers to help them be successful and productive
Annoying content can be more harmful to a brand than ever
Why Owned Media is Key to an Effective PR Plan, Spin Sucks
Showcase the content your customers create about your brand
The Fallacy of Awareness as a Public Relations Metric, Business 2 Community
No one wants their PR campaign to simply raise awareness
Research will help companies better understand what resonates across platforms and devices