It’s now 2013 and the PR world is different. Social media has changed the way news is gathered and reported. Just as reporters and editors have had to adapt to this 24/7 news cycle, so do PR people. Dealing with reporters now, and getting coverage, is much different than it was only a few years ago. One of your new year’s resolutions for 2013 should be to revise your PR strategy.
1) Think about PR in new ways. Do you want earned coverage, paid coverage, shared coverage or owned coverage? Just looking at PR from those points of view is different!
2) Think about telling a story rather than what news you have. If you are telling a story, it is interesting for social media channels. You can continue to come back to your story over time to tell new chapters. It’s not just news today and old news tomorrow.
3) If you aren’t happy with your PR results, why do you keep doing the same thing? Change requires new strategy and tactics in order to generate new results.
4) How are you taking advantage of “newsjacking” opportunities? David Meerman Scott’s Newsjacking book guides you on how to inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
What are ways that you are revising your PR strategy?