Top of Mind: Must-Reads for the Week of May 15, 2017


Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.

Public Relations: To PR or not to PR?, Huffington Post. It only works if you have time to dedicate to growing your brand.

The Role of Machine Learning in Public Relations, The top question on everyone’s mind is, will these technologies replace us all?

Conversational Writing: The Art of Keeping it Real, Some brands confuse professional with formal and corporate with serious.

How to Turn a Single Blog Post Into 10 Fresh Pieces of Content (Or More!), MeetEdgarcomTricks on how to repurpose the content you’ve already written

Should Public Relations Change its Name?, Crenshaw Comm. As the practice of PR has changed over the decades, so has its name.