Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.
- Social Media Marketing: It’s Personal, HuffingtonPost.com
- Why Most Startups Don’t Get Press, FirstRound.com
- Keyword Targeting: A Simple SEO Trick When You Have Two Closely Related Topics, OrbitMedia.com
- How to Save Time and Create a Ton of Content From One Idea, MediaBistro.com
In the MediaBistro article, I found that the checklist of suggestions for using different points of view in developing content is great to use when you want to find a way to repurpose a piece of content that you’ve already created. Some of those suggestions include: pro and con, big picture and small picture, first person and third person, subjective and objective.