It’s already June and where are you on your goals for 2017? It’s time to re-evaluate and strategize before another six months goes by! A few of the articles this week can help you do that. Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.
7 Steps to Better PR Planning, Ragan.com. Triggers to help you with planning.
The Art of Storytelling, Khan Academy. This free class from Pixar helps you learn to tell better stories, just like Hollywood does.
5 traps to avoid with data driven PR, Festival of Public Relations. Learning to track data analytics is important to PR.
How to Determine if a Blog is Effective, Institute for Public Relations. A multidimensional scale of blog engagement.
9 Customer Testimonial Examples That You Can Use on Your Website, Optinmonster.com. The importance of social proof from customer testimonials.
In 2017, Every Brand Needs to Have an Influencer Strategy, Tubular Insights. The author also offers her report on “State of the Influencer Economy.”