Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.
Of the 15 points highlighted in this post, here’s one that proves the power of consumers: Companies that incorporate “user-generated content” have found that it drives almost seven times the engagement of branded content.
8 Smart Public Relations Lessons from ‘Orange is the New Black’, Business2Community
25 Best Online Bachelor’s Degree Programs in Public Relations, College Choice
College Choice compiles data drawn from the National Center for Education Statistics, PayScale, and U.S. News & World Report.
Entrepreneurs, Thought Leaders Debate High-Tech Immigration as Voice of America Opens Silicon Valley Bureau, BBG
A lively debate between a congressman, an entrepreneur and an academic about the developing argument over tech worker visas in the U.S.
How can you convert social media followers to become your clients and customers?