Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and marketing and communications toolkit.
Top of Mind: Must-Reads for the Week of July 31, 2023
- The Role of Communications During an IPO—Axios
- Before an IPO, it’s vital to tell your company story effectively. Especially critical is the formal filing, which shapes the public perception of your company during the process.
- The Key to Marketing a Mom and Pop Business—Entrepreneur
- Tracking and analyzing marketing efforts helps ensure wise spending and actionable data.
- 5 Infographic Design Templates for Your Small Business Marketing—CO
- Use these templates to easily create beautiful visual content for your company.
- What Marketers Need to Know about the Customer Journey in 5 Charts—Insider Intelligence
- Consider these insights to develop effective strategies at each stage of the customer journey.
- How Does Bulk SMS Marketing Work?—TechTarget
- Text messaging is an affordable and fast method to engage with customers in real-time.
- Leveraging AI Tools for Efficient Marketing—National Law Review
- AI can help you generate compelling copy, repurpose existing content, conduct research and competitive analysis, and even create professional headshots.