Top of Mind: Must-Reads for the Week of July 24, 2023
Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and marketing and communications toolkit.
Photo by Michael Dziedzic on Unsplash
OpenAI, Shutterstock expand partnership — CNBC
Shutterstock will grant OpenAI access to its video, image and music libraries, allowing communicators to alter any image in the Shutterstock library.
Thousands of Authors Ask AI Chatbot Owners to Pay for Use of Their Work—Wall Street Journal
Like screenwriters and actors, authors see the threat AI-generated content poses to their livelihoods and ask for compensation when chatbots use copyrighted for AI training.
Leveraging AI Chatbots for Learning in the Flow of Work —Training Industry
To promote adoption, your organization’s internal PR efforts should be focusing on AI’s positive impact, addressing misconceptions and demonstrating its value in fostering productivity and employee growth.
Technology’s generational moment with generative AI: A CIO and CTO guide — McKinsey
Some companies already have provided broad access to generative AI for specific groups, created pop-ups that warn users any time they input internal data into a model, and built guidelines pages that appear each time users access a publicly available generative AI service.
