Top of Mind Must Reads for the Week of April 9, 2018
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
If your brand page is to stay afloat while Facebook rolls out all their new changes, it’s likely that you’ll have to implement some changes of your own. Since the algorithm will be favoring relevant, genuine personal connections, maybe that means your brand needs a familiar face to be interacting with your audience. With these tips, you may find that even if the number of impressions goes down, your rate of engagement could stay healthy.
Studies show that websites with video see a significant amount of engagement, and there are many ways to get creative with it. Even if your business is based on something intangible, think about what you could immerse your audience in to give them the feeling you’re hoping to convey.
8 Social Media Marketing Myths Busted [Infographic] — Business 2 Community
You might be operating under more common misconceptions than you think. How much good are those hashtags really doing for you? Check out this handy infographic and see where you can make adjustments, or send it over to someone who might need to have a look.
This clever collaboration between HBO, Fooji, and EatStreet had a ton of success engaging with fans for the show’s season premier. As an Easter egg within the show, fans were treated to some pizza love for their loyalty by tweeting with the designated hashtag during the airing. If you want to cement your brand in the hearts of your audience, maybe the way to go is through the stomach.
Members of Forbes Communications Council bring you their best ideas for social media content to post when your company is in a news lull. Take care that when you recycle content that has performed well in the past that you’re updating it enough so the algorithm doesn’t punish your post, or your whole account, for doing so. Overall, it’s important to invest time and resources in showcasing areas of your company that have to do with your values, your team, and how you’re trying to make an impact, because being authentic creates engagement.