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Jen Deitsch: From Broadcast Journalism to Tech Comms and Social Impact
When you meet Jen Deitsch, you immediately appreciate how her early days reporting news for television has shaped her unique approach to corporate communications. With experience spanning B2B tech communications, PR agencies, broadcast journalism and executive...
Gino Gemignani: Crafting Communications with Creativity and Connection
Gino Gemignani has a 15+ year career spanning product marketing, executive comms, internal comms, and employee storytelling. Gino brings a distinctive perspective to connecting with audiences in an authentic, human way.
From Stage to Boardroom: the Art of Executive Communication
“Your income and recognition are determined by your ability to use storytelling in high-stakes conversations. I’ve seen executives with superior products lose to competitors who told better stories. When you’re an effective public speaker and storyteller, people assume you can do all kinds of things well. Suddenly, opportunities start appearing that weren’t there before.”
Jen Deitsch: From Broadcast Journalism to Tech Comms and Social Impact
When you meet Jen Deitsch, you immediately appreciate how her early days reporting news for television has shaped her unique approach to corporate communications. With experience spanning B2B tech communications, PR agencies, broadcast journalism and executive...
Gino Gemignani: Crafting Communications with Creativity and Connection
Gino Gemignani has a 15+ year career spanning product marketing, executive comms, internal comms, and employee storytelling. Gino brings a distinctive perspective to connecting with audiences in an authentic, human way.
From Stage to Boardroom: the Art of Executive Communication
“Your income and recognition are determined by your ability to use storytelling in high-stakes conversations. I’ve seen executives with superior products lose to competitors who told better stories. When you’re an effective public speaker and storyteller, people assume you can do all kinds of things well. Suddenly, opportunities start appearing that weren’t there before.”
Unlocking PR’s Full Potential: Key Insights from My Talk at the Bay Area Content Marketing Meetup
During my recent talk at the Bay Area Content Marketing Meetup, I explored how companies can unlock the hidden potential of PR and integrate it with their content marketing strategies. PR isn’t just publicity! It’s about so much more than just press releases and media...
What is Message Shaping? Crafting Effective Marketing Narratives
Message shaping is the strategic process of molding and refining marketing communications to effectively achieve business goals. Just as a sculptor carefully shapes clay into an impactful form, message shaping involves thoughtfully crafting narratives to resonate with...
Top of Mind: Tech Shifts, Marketing Metrics, and State of AI in PR
Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
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