Talking Points: Free and Easy AI Tools to Promote Your Small Business

In this episode of Talking Points, the Martell team of Colleen Martell, Michele Martell and Lisa Figlioli review a handful of free AI tools that business owners and startups can use today to promote their business:


Talking Points


Part 1: Six Super-Easy, FREE AI Tools to Start Using Today

The world of artificial intelligence (AI) has transcended science fiction to become a staple in our daily lives. With the multitude of tools available, it’s easy to become overwhelmed. If you’re ready to dip your toes into the pool of AI, here are six easy and free tools to enhance your productivity and professionalism.

For Writing:

  1. ChatGPT: Powered by OpenAI, ChatGPT is the go-to tool for generating human-like text based on the prompts you provide. Whether it’s blog content, creative stories, or simply brainstorming ideas, ChatGPT can assist you with coherent and contextually relevant text.
  2. Perplexity: Dive into creative writing with this tool that offers a range of stylistic options to guide your narrative. It’s almost like having your own digital co-author.
  3. Claude: Elevate your written content with Claude. This AI-driven writing tool not only provides suggestions to enhance readability but also ensures that your tone matches the context.

For Pro-looking Headshots:

  1. Canva’s Magic Edit tool: Bid farewell to spending hours perfecting your photo. With Canva’s Magic Edit tool, retouching your headshots or product photos becomes a matter of a few clicks.

For Short Promo Videos:

  1. If video editing is not your forte, will be your best friend. This AI tool seamlessly creates promotional videos with minimal input. Perfect for those looking to market a product or service with a slick video.

For Bios, Blogging, and Pitching to the Press:

  1. Crafting a bio or a pitch can be daunting. simplifies this process by generating content tailored to your requirements, ensuring you put your best foot forward.

Part 2: AI Pitfalls and Concerns

While the power of AI is undeniable, it’s essential to approach its utilization with a discerning mind. Here are some pitfalls and concerns to be aware of:

  1. Data Privacy and Security: Remember that many AI tools require data input. Always check their data storage and usage policies to ensure your sensitive information remains secure.
  2. AI Biases and ‘Hallucinations’: AI learns from data. If this data contains biases, the AI’s output can perpetuate them. It’s crucial to understand this limitation and treat AI suggestions with scrutiny.
  3. Copyright: Using AI to generate content may lead to copyright ambiguities. It’s essential to know the source of any media or text you’re using and the rights attached to it. Always seek permission or use royalty-free sources.

Key Takeaways

  • AI tools, when used judiciously, can greatly augment our productivity and creativity.
  • While these tools are potent, it’s essential to approach them with a degree of skepticism regarding data privacy, biases, and copyright.
  • Stay informed, use responsibly, and embrace the digital age without compromising your integrity or security.