You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]
Wondering how to use photos to full advantage at your next trade show? Trade shows are a perfect opportunity to get candid shots of your company’s key executives talking to prospects and current customers. Consider this “shot list” for your next show or conference. 1) Straight-on photo of booth with company sign visible 2) Close up of… [Read More]
Clients often ask us if they should announce their new product or service at an upcoming trade show. The thinking behind that is that a trade show is a great way to generate coverage. However, it’s actually better to announce news BEFORE the trade show. Why is that? The week of a trade show is… [Read More]
