Press Coverage Yields 3 Keys to a Successful Trend Pitch

Posted on August 14, 2017August 29, 2017 by Colleen Martell

Reverse engineering of a successful PR trend pitch At the start of my PR career, a Businessweek reporter gave me some words of advice. He said: “One company with a new technology isn’t news; two companies with the technology is a coincidence; three companies represents a trend.” The reporter’s words came back to me a… [Read More]

PR Pros Teach SJSU Students What “Real World PR” is in Silicon Valley at PR Day 2013

Posted on April 30, 2013 by Colleen Martell

Tomorrow, May 1, I go back to school. I’m headed back to my alma mater, San Jose State University, as a guest speaker on high-tech PR for “PR Day 2013, Real World: Silicon Valley.” And, I can’t wait to see what the next generation of PR students will be like. This is the 9th annual… [Read More]