by Colleen Martell | Aug 14, 2017 | Public Relations
Reverse engineering of a successful PR trend pitch At the start of my PR career, a Businessweek reporter gave me some words of advice. He said: “One company with a new technology isn’t news; two companies with the technology is a coincidence; three companies...
by Colleen Martell | Apr 30, 2013 | Public Relations
Tomorrow, May 1, I go back to school. I’m headed back to my alma mater, San Jose State University, as a guest speaker on high-tech PR for “PR Day 2013, Real World: Silicon Valley.” And, I can’t wait to see what the next generation of...
