PR Problem Solvers Q&A Blog Series Question: I’m in charge of our company’s new product announcement. I’ve got my press release written but now I need to reach out to editors to line up interviews. I’ve heard that many editors never even open up emails. How do I write a successful email pitch? Signed, Email Pitch … [Read More]
PR Problem Solvers Q&A Blog Series Question: What are the key things that a reporter is looking for before he or she decides to do a story? I want to explain those requirements to my marketing department. Signed, What reporters want Answer: Dear What reporters want: First of all, make sure that your story… [Read More]
Are you trying to find out what editors cover your market space? Do you need to know the publications that write about your market? If so, then it’s time to do some PR research. The PR research tool that does the best job for me lately is IT Database, a compilation of technology publications that… [Read More]
