Top of Mind: Persuasion, SEO Optimization, and Inbound Marketing

Top of Mind Must Reads for the Week of March 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Media Pitches, PESO Model, and Instagram Analytics

Top of Mind Must Reads for the Week of February 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Pitching, Measurement, and New Social Tools

Top of Mind Must Reads for the Week of January 22, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Structuring Content, Graphic Design, and Sassiness

Top of Mind Must Reads for the Week of January 8, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Comprehensive Readiness for Great PR in 2018

Top of Mind Must Reads for the Week of December 11, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Have PR Tools, Will Work Efficiently

Have PR Tools, Will Work Efficiently What PR tools and apps do you use on a daily basis? Are you wondering if there are other tools out there that you should add to your toolkit?  There are many low-cost and free tools for PR, social media and content marketing pros. We’ve compiled a list of… [Read More]

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Top of Mind Must Reads for Week of July 17, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge. 5 Tips for Writing a PR Pitch a Journalist Will Actually Read – Entrepreneur  If you… [Read More]

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You Oughta Be in Pictures

These days, dear clients, it’s not enough to simply “put out a press release.” You’ve gotta be in pictures. Journalists who responded to the 2017 Cision State of the Media Report survey said they are more likely than before to use images, videos, infographics and multimedia than plain-old data. The media people who participated in the… [Read More]

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