by Colleen Martell | Apr 1, 2018 | Marketing, Public Relations, Social Media
Top of Mind Must Reads for the Week of April 2, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice...
by Colleen Martell | Jun 26, 2013 | Content marketing, Public Relations
Here’s some good news–the rise of content marketing is creating new job opportunities for PR people and journalists. In fact, between 2000 and 2010, the Bureau of Labor Statistics reported that journalism jobs dropped by 25 percent while PR jobs rose by...
by Colleen Martell | Jan 1, 2013 | Public Relations, Social Media
It’s now 2013 and the PR world is different. Social media has changed the way news is gathered and reported. Just as reporters and editors have had to adapt to this 24/7 news cycle, so do PR people. Dealing with reporters now, and getting coverage, is much...
