Top of Mind Must Reads for the Week of April 2, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Here’s some good news–the rise of content marketing is creating new job opportunities for PR people and journalists. In fact, between 2000 and 2010, the Bureau of Labor Statistics reported that journalism jobs dropped by 25 percent while PR jobs rose by nearly 63 percent. The B2B Marketing Mentor blog points out in a recent article… [Read More]
It’s now 2013 and the PR world is different. Social media has changed the way news is gathered and reported. Just as reporters and editors have had to adapt to this 24/7 news cycle, so do PR people. Dealing with reporters now, and getting coverage, is much different than it was only a few years… [Read More]
