by Colleen Martell | Aug 28, 2018 | Public Relations
PR Problem Solvers Q&A Question: I’ve been asked to prepare a presentation on PR metrics for the next board of directors meeting. Is share of voice a good PR metric to use? Signed, PR Metrics Answer: Dear PR Metrics: Share of voice is one of those vanity...
by Colleen Martell | Aug 7, 2017 | Content marketing, Public Relations
Top of Mind Must Reads for the Week of August 7, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice...