PR metrics

Is share of voice a good pr metric to use martellpr

Q&A: Is Share of Voice a Good PR Metric to Use?

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PR Problem Solvers Q&A Question: I’ve been asked to prepare a presentation on PR metrics for the next board of directors meeting. Is share of voice a good PR metric to use? Signed, PR Metrics   Answer: Dear PR Metrics: Share of voice is one of those vanity metrics that companies like to track, along with… [Read More]

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Top of Mind Must Reads for Week of August 7, 2017

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Top of Mind Must Reads for the Week of August 7, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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