(Part 2) Announce Your New Business to Local Media for $25 or Less

Posted on March 25, 2013April 13, 2013 by Colleen Martell

Part Two: I Have My List But Now What? DIY PR Send your press release in the body of an email (not as an attachment that can get stuck in a spam filter) with a brief personal note that tells the media person why their audience will be interested in your news. Ask if they’d… [Read More]

What’s More Important–Having Relationships with Editors or a Good Story to Pitch?

Posted on February 16, 2013June 19, 2016 by Colleen Martell

“Do you have relationships with the editors that cover our technology? “That is the question start-up companies often ask when they are creating or using new, unique technology. They think that their PR agency needs to have prior relationships with the editors that cover that technology. However, in our experience, it often doesn’t matter if… [Read More]