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(Part 2) Announce Your New Business to Local Media for $25 or Less

by Colleen Martell | Mar 25, 2013 | Public Relations

Part Two: I Have My List But Now What? DIY PR Send your press release in the body of an email (not as an attachment that can get stuck in a spam filter) with a brief personal note that tells the media person why their audience will be interested in your news. Ask if...

What’s More Important–Having Relationships with Editors or a Good Story to Pitch?

by Colleen Martell | Feb 16, 2013 | Public Relations

“Do you have relationships with the editors that cover our technology? “That is the question start-up companies often ask when they are creating or using new, unique technology.  They think that their PR agency needs to have prior relationships with the...

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