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Q&A: How do you write a successful email pitch?

Q&A: How do you write a successful email pitch?

by Colleen Martell | Oct 2, 2018 | Public Relations

PR Problem Solvers Q&A Blog Series Question: I’m in charge of our company’s new product announcement. I’ve got my press release written but now I need to reach out to editors to line up interviews. I’ve heard that many editors never even...
What’s Your Line?  How to Use Email to Pitch Stories Like a Pro

What’s Your Line? How to Use Email to Pitch Stories Like a Pro

by Colleen Martell | Apr 23, 2018 | Public Relations

(Note: This blog post originally appeared in MuckRack.  It has been modified slightly.) In Hollywood, it’s the logline. In newsrooms, it’s the headline. In PR, it’s the email subject line — and first sentence of an email pitch — that can make all the difference when...
Top of Mind Must Reads for Week of July 3, 2017

Top of Mind Must Reads for Week of July 3, 2017

by Colleen Martell | Jul 6, 2017 | Content marketing, Marketing, Public Relations

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.  When to Send Article Pitches and Other Important Emails – Copyblogger Avoid Mondays and Fridays! Compare Free Headline Analyzer...

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