Crafting an email pitch

Q&A: How do you write a successful email pitch?

PR Problem Solvers Q&A Blog Series Question: I’m in charge of our company’s new product announcement. I’ve got my press release written but now I need to reach out to editors to line up interviews. I’ve heard that many editors never even open up emails. How do I write a successful email pitch?  Signed, Email Pitch  … [Read More]


What’s Your Line? How to Use Email to Pitch Stories Like a Pro

(Note: This blog post originally appeared in MuckRack.  It has been modified slightly.) In Hollywood, it’s the logline. In newsrooms, it’s the headline. In PR, it’s the email subject line — and first sentence of an email pitch — that can make all the difference when PR pros pitch stories to the media. But how… [Read More]


Top of Mind Must Reads for Week of July 3, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.  When to Send Article Pitches and Other Important Emails – Copyblogger Avoid Mondays and Fridays! Compare Free Headline Analyzer Tools – Dlvr.IT  Headlines require careful analysis to grab your reader’s attention and maintain it…. [Read More]