Top of Mind: Facebook Changes, Struggling News, and Editorial Organization

Posted on January 29, 2018March 7, 2018 by Colleen Martell

Top of Mind Must Reads for the Week of January 29, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

Litmus Test–Is Your News Worthy Enough to be Covered?

Posted on January 5, 2014June 19, 2016 by Colleen Martell

How do you know if your news will be worthy of a story from an editor? You may be asking yourself if the news you have is interesting to an editor and if he or she will run the story. There’s a litmus test that you need to run through with each story idea. Since… [Read More]