by Colleen Martell | Oct 15, 2019 | Public Relations
LinkedIn Lessons: Does Your LinkedIn Page ‘Work’ for Your Company? LinkedIn has been around since 2003, and nearly every professional we know has used the platform at one time or another to post a resume and photo, network with peers, or scout for jobs. Over the...
by Colleen Martell | Oct 1, 2019 | Social Media
LinkedIn Lessons: The Best Practices of LinkedIn Founder Reid Hoffman Reid Hoffman, who co-founded the professional networking site LinkedIn in 2003, sold the platform to Microsoft in 2016 for $26.2 billion in cash. He was already rich: he was an early employee at...
by Colleen Martell | Sep 15, 2019 | Public Relations, Social Media
Sponsored Content, a Trusted Advertising Tactic, is now a PR Tool Sponsored content. Native ads. Pay-for-play. Advertorials. No matter which moniker you use, this kind of advertising – a hybrid between a traditional ad and editorial — is what the PR community...
by Colleen Martell | Sep 5, 2019 | Public Relations
LinkedIn Lesson Number 3: Using Content to Achieve Thought Leadership on LinkedIn How do you choose the right content to post on LinkedIn for your company? Determining that is a multi-step process. First, decide who your company is trying to “talk to” on LinkedIn. Is...
by Colleen Martell | Aug 14, 2019 | Social Media
LinkedIn Lesson Number 2: When – and How Often – to Post? Does it really matter when you post to LinkedIn? Well, yes, it turns out. The data scientists at Sprout Social, the Chicago-based social-media management company, recently analyzed their client engagement...
