Image: Kelly Sikkema, Unsplash

What Is a Content PR Strategy?

It’s no secret that the media landscape has changed and reporters no longer can cover companies in their beat the same way they did 5 years ago, 10 years ago, etc. Most reporters are struggling to keep their heads above water, with many more demands placed on their time. This landscape continues to change the… [Read More]


Top of Mind Must Reads for Week of July 17, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge. 5 Tips for Writing a PR Pitch a Journalist Will Actually Read – Entrepreneur  If you… [Read More]


New Growth in Jobs for PR Pros and Journalists–Content Marketing!

Here’s some good news–the rise of content marketing is creating new job opportunities for PR people and journalists.  In fact, between 2000 and 2010, the Bureau of Labor Statistics reported that journalism jobs dropped by 25 percent while PR jobs rose by nearly 63 percent. The B2B Marketing Mentor blog points out in a recent article… [Read More]