Lean In, not Away, from Privacy and Security in the IoT

Requirements for Connected Toys and Smart Home Products in the Age of the Internet of Things When the US Senate, the Federal Trade Commission (FTC),  the FBI and the European Union all focus at once on security and privacy in the Internet of Things (IoT), it’s time for manufacturers of connected products to read that… [Read More]

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Why storytelling matters for Internet of Things content marketing

Are your Internet of Things clients or bosses asking you to create great content to sell IoT products or services? Of course they are. So you research the space and discover the many different IoT market segments and audiences. You think about how the product you’re selling—whether it’s a new smart home appliance, data analytics… [Read More]

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The Internet of Things Craze–Are You Jumping on the Bandwagon?

The Internet of Things, or IoT, has been generating a lot of buzz lately. Everyone seems to be jumping on the bandwagon. And now, Gartner has announced their 2013 Hype Cycle for Emerging Technologies report that includes the Internet of Things. http://gtnr.it/14WgdWY.  Gartner has made the theme of this year’s Hype Cycle “the evolving relationship between humans… [Read More]

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