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Top of Mind: Media Pitches, PESO Model, and Instagram Analytics
Top of Mind Must Reads for the Week of February 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Top of Mind: Calculating ROI, Creative Sales Tactics, and PR Skills
Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Have PR Tools, Will Work Efficiently
Have PR Tools, Will Work Efficiently What PR tools and apps do you use on a daily basis? Are you wondering if there are other tools out there that you should add to your toolkit? There are many low-cost and free tools for PR, social media and content marketing pros. We’ve compiled a list of… [Read More]
PR Starter Kit: How to set up your PR program for emerging technologies
You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]
Tips on How to Use Social Media at an Event
If you’re attending a trade show or industry conference, there are a few things you can do on social media before and during the event. Here are some tips: Create some social media posts ahead of time. Use Hootsuite or Meet Edgar or other scheduler to set up your posts BEFORE you leave for the… [Read More]