New Google Rules About Links in Press Releases

Posted on August 4, 2013June 19, 2016 by Colleen Martell

PR people, take note of this. Google has said that optimizing links in press releases will hurt your score or site ranking. As you probably know, Google makes changes to its search rules and then the effects ripple through the Internet. The latest change will affect PR people and how they do business. Google says “Any… [Read More]

What editors and publications are writing about your market? Do research to find out

Posted on April 27, 2013August 4, 2013 by Colleen Martell

Are you trying to find out what editors cover your market space? Do you need to know the publications that write about your market? If so, then it’s time to do some PR research. The PR research tool that does the best job for me lately is IT Database, a compilation of technology publications that… [Read More]