Here’s some good news–the rise of content marketing is creating new job opportunities for PR people and journalists. In fact, between 2000 and 2010, the Bureau of Labor Statistics reported that journalism jobs dropped by 25 percent while PR jobs rose by nearly 63 percent. The B2B Marketing Mentor blog points out in a recent article… [Read More]
Are you trying to find out what editors cover your market space? Do you need to know the publications that write about your market? If so, then it’s time to do some PR research. The PR research tool that does the best job for me lately is IT Database, a compilation of technology publications that… [Read More]
Clients often ask us if they should announce their new product or service at an upcoming trade show. The thinking behind that is that a trade show is a great way to generate coverage. However, it’s actually better to announce news BEFORE the trade show. Why is that? The week of a trade show is… [Read More]
