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Prep or Regret! Using Data to Prepare for a PR Crisis (SMMW17)

Prep or Regret! Using Data to Prepare for a PR Crisis (SMMW17)

by Colleen Martell | May 3, 2017 | Public Relations, Social Media

“Prep or regret!” was the battlecry at Gini Dietrich’s “How to Use Data and Analytics to Prepare for a Crisis” session at Social Media Marketing World 2017. Dietrich runs Arment Dietrich, a digital marketing communications firm in Chicago, and is the lead blogger at...

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