by Colleen Martell | Jul 9, 2020 | Content marketing, Public Relations
Is Your Content Appropriate for Today’s World? We are all facing a new reality because of the pandemic and the need to work at home, as well as all the protests around Black Lives Matter, diversity, inclusion, and equality. What companies aren’t affected by these...
by Colleen Martell | Sep 5, 2019 | Public Relations
LinkedIn Lesson Number 3: Using Content to Achieve Thought Leadership on LinkedIn How do you choose the right content to post on LinkedIn for your company? Determining that is a multi-step process. First, decide who your company is trying to “talk to” on LinkedIn. Is...
by Colleen Martell | Sep 10, 2018 | Branding, Public Relations
PR Problem Solvers Q&A Blog Series Question: How can I increase my personal brand? I’m in the job market and I’m wondering what I can do to increase my own brand. Signed, Branding Myself Answer: Dear Branding Myself: Turn your PR skills to your best...
by Colleen Martell | Sep 6, 2018 | Public Relations
PR Problem Solvers Q&A Blog Series Question: What is the best PR tip you like to recommend? Signed, PR Tip Answer: Dear PR Tip: For every piece of content you create or press release you write, find a way to repurpose that into 3 other pieces that can be...
by Colleen Martell | May 15, 2017 | Content marketing, Public Relations
Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Public Relations: To PR or not to PR?, Huffington Post. It only works if you have time to dedicate to growing your brand....
