Is Your Content Appropriate for Today’s World? We are all facing a new reality because of the pandemic and the need to work at home, as well as all the protests around Black Lives Matter, diversity, inclusion, and equality. What companies aren’t affected by these changes? Everyone is affected. Even your company narrative is affected…. [Read More]
Develop main content themes for your company’s LinkedIn posts. Then create content in a variety of formats, video, survey, posts, interveiws, etc. to meet the needs of your audience. Try adopting the 30-60-10 rule as well.
PR Problem Solvers Q&A Blog Series Question: How can I increase my personal brand? I’m in the job market and I’m wondering what I can do to increase my own brand. Signed, Branding Myself Answer: Dear Branding Myself: Turn your PR skills to your best client–you! Write and publish content for yourself. There are… [Read More]
PR Problem Solvers Q&A Blog Series Question: What is the best PR tip you like to recommend? Signed, PR Tip Answer: Dear PR Tip: For every piece of content you create or press release you write, find a way to repurpose that into 3 other pieces that can be published. Turn that press release… [Read More]
Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Public Relations: To PR or not to PR?, Huffington Post. It only works if you have time to dedicate to growing your brand. The Role of Machine Learning in Public Relations, National.ca. The… [Read More]
Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Six Metrics to Measure Your Business Development Program, SpinSucks.com Social Media Marketing: It’s Personal, HuffingtonPost.com Why Most Startups Don’t Get Press, FirstRound.com Keyword Targeting: A Simple SEO Trick When You Have Two… [Read More]