Top of Mind Must Reads for the Week of March 5, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]
These days, dear clients, it’s not enough to simply “put out a press release.” You’ve gotta be in pictures. Journalists who responded to the 2017 Cision State of the Media Report survey said they are more likely than before to use images, videos, infographics and multimedia than plain-old data. The media people who participated in the… [Read More]
Are you trying to find out what editors cover your market space? Do you need to know the publications that write about your market? If so, then it’s time to do some PR research. The PR research tool that does the best job for me lately is IT Database, a compilation of technology publications that… [Read More]
