Top of Mind: Structuring Content, Graphic Design, and Sassiness

Top of Mind Must Reads for the Week of January 8, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Comprehensive Readiness for Great PR in 2018

Top of Mind Must Reads for the Week of December 11, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Tips on How to Create Shareable Social Media Images

We all know a picture is worth a 1000 words – but how do you set out to create shareable images for social media? Top social media and marketing influencer Rebekah Radice shared her top tips at Social Media Marketing World 2017. This checklist of actionable items can get you started making highly shareable images quickly!… [Read More]

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Kickstart Your Marketing–Do Something New for 30 Days

Google’s Matt Cutts gave a TED Talk in March 2011 about trying something new for 30 days. This is an inspiring video and worthy of a look, if you haven’t seen it already. Why? Because we all need a kick in the pants and, being July 1, it’s a reminder that we are halfway through the… [Read More]

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4 Reasons Why You Should Write a Business Blog

Clients often wonder why they should start a business blog. Their biggest question is “how does a blog lead to more sales?”  Well, as all good PR people know, it’s about building relationships with your customers and prospects.  Provide interesting content and the leads and sales will come after that. 1)      You are the expert…. [Read More]

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