Top of Mind: Storytelling and PR Measurement

Top of Mind for Aug 14, 2017

Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing.  These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.

Vanity Metrics and the Annihilation of Marketing Productivity, TrackMaven

Learn how to calculate ROMI, return on marketing investment, and view your marketing spend as an investment, rather than an expense.


14 of the Best Social Media Monitoring Tools for Business, Hootsuite

Here’s a cheat sheet on the best tools for social media monitoring. Check them out. (I love learning about the tools that other folks use to do their job!)


Competitor Analysis Tools: 14 Quick Ways to Compare Websites, Orbit Media

For the times when you need to dig a little deeper on your competition, here are tools to help you do review websites, keywords, SEO.


The Art of Storytelling Meets the Science of Data Analysis, eMarketer

eMarketer analyst Nicole Perrin talks about the blurred lines between earned, owned and paid media and how brands should use storytelling to build engagement with their audience.


PR Measurement’s Secret Weapon Integrated UTMs, Cision

PR professionals can now use UTM codes and embed into their documents to track the results of their campaigns.


How to Turn Your Boring Newsletter into a Customer Acquisition Machine, Productive Teams Blog by Teamworks

Freshen up your email newsletter as a content piece