Are you wondering if you should build an online newsroom? The answer is a resounding “Yes!” according to TEK Group, in their Online Newsroom Survey Report. Their survey found that 97% of journalists consider an online newsroom important.
“In the past three years, there has been an explosion in the amount of traffic coming to online newsrooms,” says TEK Group. Download the presentation from TEK Group to get all the facts on using the mobile newsroom as a news source and promotional tool.
The key drivers for this are social and mobile. People want to be able to access newsrooms on their mobile devices. And, over 50% of the journalists that TEK Group surveyed considered social media links important.
TEK Group recommends creating a social media landing page that provides links to all of your various social media news activities.
Now is the time to create that online newsroom.