Must Reads from the World of PR, Social Media, and Content Marketing

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week:

The most surprising piece of news, in our opinion, is that the USC Global Communications Report had this key finding:

“87% of PR executives believe the term ‘public relations’ won’t accurately describe the work they will be doing in five years.”

What term will describe the work that we do in 5 years? Stay tuned…