Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week:
- 7 Essential Concepts to Grasp for your Future in PR, Ragan.com
- A Social Video Toolkit to Save You Time and Money, Hootsuite.com
- 8 Ways Marketing & PR can Work Better Together, Business2Community.com
- 10 AP Stylebook Hacks That Anyone Who Blogs Should Know About, Social Media Week
- USC Annenberg’s 2017 Global Communications Report Predicts Convergence of Marketing and Public Relations, USC Annenberg School for Communication and Journalism
The most surprising piece of news, in our opinion, is that the USC Global Communications Report had this key finding:
“87% of PR executives believe the term ‘public relations’ won’t accurately describe the work they will be doing in five years.”
What term will describe the work that we do in 5 years? Stay tuned…
