Expert PR advice is all about preparation and knowledge.
Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge.
Do Contacts Really Matter? Debunking the Media Relations Myth – Business2Community
This is the age-old question that PR agencies get asked all the time. It’s a myth!
A career resource site called Zippia lists the most important social media skills
Fake news is an issue and there is no easy fix.
Why Social Media is the Entrepreneur’s Secret Weapon – Spin Sucks
Use your small size to your advantage and personalize your social media and engage with your social community.
How to navigate the somewhat rocky transition to expanded text ads – Search Engine Land
Getting comfortable with using Google’s new larger text ads.