Top of Mind Must Reads for Week of July 24, 2017

Expert PR advice is all about preparation and knowledge.

Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge.


Do Contacts Really Matter? Debunking the Media Relations MythBusiness2Community

This is the age-old question that PR agencies get asked all the time. It’s a myth!


To Master Social Media, You Need These 15 SkillsForbes

A career resource site called Zippia lists the most important social media skills


5 Big Takeaways From Fortune Brainstorm TechFortune

Fake news is an issue and there is no easy fix.


Why Social Media is the Entrepreneur’s Secret WeaponSpin Sucks

Use your small size to your advantage and personalize your social media and engage with your social community.


How to navigate the somewhat rocky transition to expanded text adsSearch Engine Land

Getting comfortable with using Google’s new larger text ads.