Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and marketing and communications toolkit.
Top of Mind: Must-Reads for the Week of Sept. 4, 2023
- Why you should always ask why: Strategy must lead tactics in marketing planning – Martech
- By focusing on the reason to use a particular tactic, brands can ensure that their marketing campaigns are effective. Asking ‘why’ before starting a task, securing collaboration, and evaluating success can help teams adopt a strategic approach and become smarter marketers.
- The New Rules of B2B Public Relations – PR News
- Instead of merely talking about product upgrades and tweaks, B2B companies should champion a new way of doing business. The key is to have a strategic narrative that focuses on making an impact in your industry.
- How integrated marketing can boost your PR practice – PR Daily
- Here’s how an integrated marketing director ensures that his PR agency maintains consistent messaging and collaboration across channels.
- Staying Human While Using Generative AI Tools for Content Marketing – CMSWire
- Too much reliance on AI can harm content quality, reputation, and credibility. The ideal approach combines AI efficiency with human expertise, using AI for idea generation, data collection, and content assistance while ensuring human oversight and emotional connection.
- Gartner Survey Finds 63% of Marketing Leaders Plan to Invest in Generative AI in the Next 24 Months – Gartner
- Nearly two-thirds of marketing leaders likely will invest in generative AI in the next two years. However, they’re now only using a third of the capabilities of the tech they already have. To save money and make room for new and better AI tools, marketers are encouraged to simplify their existing tech.
- SEO in an AI-Driven World: How to Strategize?– Convince & Convert
- Predictions for the future of SEO and AI include more personalized search results, accurate trend predictions, and automated tasks. Prepare your SEO strategy for the future by embracing AI now, familiarizing yourself with AI tools, and staying ahead of AI and SEO trends.
