Learn How to Apply Science to the Art of PR

How to create PR content that drives sales revenue for your clients

Are you wondering what you can do to improve your client’s PR and content marketing? Want to learn how to drive real results for your client? Sign up for this Modern Blogging Masterclass before Sept 15.

This class teaches you how to integrate owned and earned media for business results.  Who teaches this? Gini Dietrich, founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. Gini also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Prodigital-marketing-agency

I’m a former student of this class (as part of the pilot program last year) and I learned so much about planning and writing content to improve domain authority which leads to more conversions for sales. The four-week class teaches PR pros real tactics to use right away.

Some of the tools that you’ll be using include Answerthepublic, Moz’s SEO Toolbar, keywordtool.io (and other keyword tools) as well as Google Analytics.

I know—you might be saying that you’re a PR person and you don’t want to learn stats or have to tap into the left brain.  Trust me—the knowledge you learn will help you with your company, your clients and your own personal PR.

Gini often refers to her PESO model during the class—which stands for paid, earned, shared, owned media types. If you haven’t heard of this before, it’s important to learn this and start talking about it with your clients. Here’s a link to a recent newsletter article from Gini on PESO model. And, here’s a link to a video on the class.

Check out the Modern Blogging Masterclass course description and Gini Dietrich’s newsletter Spin Sucks.